Tempest celebrates 25th anniversary (1990-2015) In 1996, small and mid-sized businesses were clamoring to use Customer Relationship Management systems and laptops to synchronize their databases from the field. In five years, Tempest repositioned itself for growth and improved its bottom line by acquiring more than 100 new clients with over 500 users. Agency offers CRM implementation, consulting … [Read more...]
Start-up and Growth Challenges as a Marketing Agency
Tempest celebrates 25th anniversary (1990-2015) Just like the 90’s show, ‘Thirty Something’, winning clients and doing creative work was fun and exciting. Don Astras had long gained experience and prepared for striking out on his own. After a year, Don had incorporated, hired staff and moved into an office downtown. He also found experienced contractors for design, photography and printing. … [Read more...]
Three High ROI Marketing Best Practices (part 3)
Relating your success stories during the buying cycle to keep the conversations going completes the third or last best practice. It applies to leads not quite ready to buy (50%), as well as those in the funnel (25%). With many B2B products or services, it often takes 6-12 impressions just to understand your offerings. How to nurture leads throughout the buying cycle Why nurture leads? The path … [Read more...]
Three High ROI Marketing Best Practices (part 2)
Getting customers and vendors involved in promoting how well your products or services meet their needs, so your marketing campaigns become more effective and credible, requires complete marketing communications and planning. Our role as consultants is to help clients structure their conversations around finding value and delivering it. Their clients and vendors, in turn will be more than glad … [Read more...]
Three High ROI Marketing Best Practices (part 1)
If you are interested in getting the most return on investment (ROI) from your sales and marketing budget, you will want to use these best practices to develop your marketing plan, as well as your marketing communications plan. Really understanding who your best customers are, so you could easily profile others just like them. Getting customers and vendors involved in promoting how well your … [Read more...]
What Does Your Brand Say or Not Say about You?
More importantly, what do your customers say about it? One of the most successful B2B brand building tools is the business case study and testimonial because it tells the world who you are and why that is important to them. Best places to spread your brand According to Marty Neumeier, author of The Brand Gap, a brand is a person’s gut feeling about a product, service or organization. It’s not … [Read more...]
Does Your Story Unlock Doors to the C-suite?
Where to begin the conversation How can we focus buyers’ attention on your Value or Unique Selling Propositions (USP) and nurture them with your messages during the buying cycle? We must not only tell the story, we must create tension by using some fear, uncertainty and doubt (FUD) to question the status quo. It is different for each buyer persona. Economic buyers, especially in the executive … [Read more...]
