I chose to teach Entrepreneurship and Small Business Management at Aquinas College to a group of Millennials in the eight session quadmester format, because I saw success in business much like sailing or other team endeavors. Everything is different when viewed as a spectator vs. a player. Having worked in the corporate world, started my own business twice and advised and taught businesses and … [Read more...]
Digital Marketing Agency Evolves (5th Five years)
Tempest celebrates 25th anniversary (1990-2015) By 2011, the CRM industry was disrupted by four technologies – cloud, social, mobile and marketing – contributing to the bulk of interest and investment according to the Gartner Group. In response to these trends, Tempest examined its product portfolio in light of its clients’ needs and evolved as a digital marketing agency. After mastering … [Read more...]
Growth Continues with Business Transformation Services (3rd Five Years)
Tempest celebrates 25th anniversary (1990-2015) In 2001, small and mid-sized businesses were looking beyond just CRM systems. They wanted to transform their organizations, get closer to customers and make their sales teams more effective. Tempest added more consultants, support staff and contractors to keep up with the new client needs. Agency provides change management, CRM and sales skills … [Read more...]
Growth Comes with CRM Consultancy (2nd Five Years)
Tempest celebrates 25th anniversary (1990-2015) In 1996, small and mid-sized businesses were clamoring to use Customer Relationship Management systems and laptops to synchronize their databases from the field. In five years, Tempest repositioned itself for growth and improved its bottom line by acquiring more than 100 new clients with over 500 users. Agency offers CRM implementation, consulting … [Read more...]
Start-up and Growth Challenges as a Marketing Agency
Tempest celebrates 25th anniversary (1990-2015) Just like the 90’s show, ‘Thirty Something’, winning clients and doing creative work was fun and exciting. Don Astras had long gained experience and prepared for striking out on his own. After a year, Don had incorporated, hired staff and moved into an office downtown. He also found experienced contractors for design, photography and printing. … [Read more...]
Three High ROI Marketing Best Practices (part 3)
Relating your success stories during the buying cycle to keep the conversations going completes the third or last best practice. It applies to leads not quite ready to buy (50%), as well as those in the funnel (25%). With many B2B products or services, it often takes 6-12 impressions just to understand your offerings. How to nurture leads throughout the buying cycle Why nurture leads? The path … [Read more...]
Three High ROI Marketing Best Practices (part 2)
Getting customers and vendors involved in promoting how well your products or services meet their needs, so your marketing campaigns become more effective and credible, requires complete marketing communications and planning. Our role as consultants is to help clients structure their conversations around finding value and delivering it. Their clients and vendors, in turn will be more than glad … [Read more...]
