Tempest celebrates 25th anniversary (1990-2015) By 2011, the CRM industry was disrupted by four technologies – cloud, social, mobile and marketing – contributing to the bulk of interest and investment according to the Gartner Group. In response to these trends, Tempest examined its product portfolio in light of its clients’ needs and evolved as a digital marketing agency. After mastering … [Read more...]
Highest Profitability Servicing Existing Clients (4th Five Years)
Tempest celebrates 25th anniversary (1990-2015) In 2006, Tempest clients wanted to grow their businesses by expanding their CRM databases. In order to do that, they would need to become better stewards of their data and use best practices for e-mail marketing. Tempest rose to the challenge by streamlining procedures and hosting systems to meet client needs and achieved the highest profitability … [Read more...]
What I Learned about Project Management and Branding
Mind your manners to work well together, know what others want from you and be helpful on social media. Last night at the Western Michigan Project Management Institute (WMPMI) meeting, I listened to the insights from former students of the PMI Project competitions, Spectrum Health System’s IT recruiter, and social media consultant for Spectrum Health and founder and leader of LinkedUp Grand Rapids … [Read more...]
Growth Continues with Business Transformation Services (3rd Five Years)
Tempest celebrates 25th anniversary (1990-2015) In 2001, small and mid-sized businesses were looking beyond just CRM systems. They wanted to transform their organizations, get closer to customers and make their sales teams more effective. Tempest added more consultants, support staff and contractors to keep up with the new client needs. Agency provides change management, CRM and sales skills … [Read more...]
Tempest Publishes LadyofWheat.com to Honor Ursula Astras’ Fine Art
StudioPress theme and WordPress plug-ins speed website development With the help, encouragement, some coding and advice of John DeUlloa, one of the founders of the site hosting company regiSTAR.com, Don Astras took over the design of ladyofwheat.com in April. Using the Enterprise-Pro theme from Genesis, the site began to take on its current form. Once the outline and content needs were … [Read more...]
Start-up and Growth Challenges as a Marketing Agency
Tempest celebrates 25th anniversary (1990-2015) Just like the 90’s show, ‘Thirty Something’, winning clients and doing creative work was fun and exciting. Don Astras had long gained experience and prepared for striking out on his own. After a year, Don had incorporated, hired staff and moved into an office downtown. He also found experienced contractors for design, photography and printing. … [Read more...]
Three High ROI Marketing Best Practices (part 3)
Relating your success stories during the buying cycle to keep the conversations going completes the third or last best practice. It applies to leads not quite ready to buy (50%), as well as those in the funnel (25%). With many B2B products or services, it often takes 6-12 impressions just to understand your offerings. How to nurture leads throughout the buying cycle Why nurture leads? The path … [Read more...]
