In the second session of Entrepreneurship and Small Business Management * at Aquinas College the Millennials explored feasibility analysis, business model and strategic planning processes with additional guidance from our guest entrepreneur, Tom Senecal of Lasers Resource Inc. Feasibility Analysis and Business Model Can I find a need in the market that I can test with a viable business model? … [Read more...]
Digital Marketing Agency Evolves (5th Five years)
Tempest celebrates 25th anniversary (1990-2015) By 2011, the CRM industry was disrupted by four technologies – cloud, social, mobile and marketing – contributing to the bulk of interest and investment according to the Gartner Group. In response to these trends, Tempest examined its product portfolio in light of its clients’ needs and evolved as a digital marketing agency. After mastering … [Read more...]
What I Learned about Project Management and Branding
Mind your manners to work well together, know what others want from you and be helpful on social media. Last night at the Western Michigan Project Management Institute (WMPMI) meeting, I listened to the insights from former students of the PMI Project competitions, Spectrum Health System’s IT recruiter, and social media consultant for Spectrum Health and founder and leader of LinkedUp Grand Rapids … [Read more...]
Growth Continues with Business Transformation Services (3rd Five Years)
Tempest celebrates 25th anniversary (1990-2015) In 2001, small and mid-sized businesses were looking beyond just CRM systems. They wanted to transform their organizations, get closer to customers and make their sales teams more effective. Tempest added more consultants, support staff and contractors to keep up with the new client needs. Agency provides change management, CRM and sales skills … [Read more...]
Tempest Publishes LadyofWheat.com to Honor Ursula Astras’ Fine Art
StudioPress theme and WordPress plug-ins speed website development With the help, encouragement, some coding and advice of John DeUlloa, one of the founders of the site hosting company regiSTAR.com, Don Astras took over the design of ladyofwheat.com in April. Using the Enterprise-Pro theme from Genesis, the site began to take on its current form. Once the outline and content needs were … [Read more...]
Three High ROI Marketing Best Practices (part 2)
Getting customers and vendors involved in promoting how well your products or services meet their needs, so your marketing campaigns become more effective and credible, requires complete marketing communications and planning. Our role as consultants is to help clients structure their conversations around finding value and delivering it. Their clients and vendors, in turn will be more than glad … [Read more...]
Three High ROI Marketing Best Practices (part 1)
If you are interested in getting the most return on investment (ROI) from your sales and marketing budget, you will want to use these best practices to develop your marketing plan, as well as your marketing communications plan. Really understanding who your best customers are, so you could easily profile others just like them. Getting customers and vendors involved in promoting how well your … [Read more...]
