More importantly, what do your customers say about it? One of the most successful B2B brand building tools is the business case study and testimonial because it tells the world who you are and why that is important to them. Best places to spread your brand According to Marty Neumeier, author of The Brand Gap, a brand is a person’s gut feeling about a product, service or organization. It’s not … [Read more...]
Does Your Value Proposition Differentiate You?
Buyers want to know ‘Why choose you?’ The first step in getting buyers to ask, “Why choose you?” is having prepared a value proposition, or unique selling proposition (USP) before your sales call. We also believe that it should precede the development of all your marketing communications for every target market. Using the diagram below, you need to differentiate between your offerings and those … [Read more...]
Can You Strategically Attract New business with Published Articles?
Establish the criteria important to customers Why is it so important to be acknowledged in your industry or marketplace? Not just because it delights executives, sales reps and customers, but because it effectively builds credibility. Your story or article can take on a life of its own creating interest and preference for your products or services over your competitors. It can help establish you … [Read more...]
Business Improvement Program Goals and Ideas from my CPA
Many young businesses lose sight of their goals, once they become bogged down with working in the business. Bill Morgan, my CPA at Morgan & Morgan, and I have collaborated to help clients to: Prosper and grow (develop long-term potential) Build the business as an asset (strengthen Balance Sheet) Morgan & Morgan CPA’s Seven Step Turnaround Process Organize accounting … [Read more...]
