Tempest celebrates 25th anniversary (1990-2015) By 2011, the CRM industry was disrupted by four technologies – cloud, social, mobile and marketing – contributing to the bulk of interest and investment according to the Gartner Group. In response to these trends, Tempest examined its product portfolio in light of its clients’ needs and evolved as a digital marketing agency. After mastering … [Read more...]
Growth Comes with CRM Consultancy (2nd Five Years)
Tempest celebrates 25th anniversary (1990-2015) In 1996, small and mid-sized businesses were clamoring to use Customer Relationship Management systems and laptops to synchronize their databases from the field. In five years, Tempest repositioned itself for growth and improved its bottom line by acquiring more than 100 new clients with over 500 users. Agency offers CRM implementation, consulting … [Read more...]
Start-up and Growth Challenges as a Marketing Agency
Tempest celebrates 25th anniversary (1990-2015) Just like the 90’s show, ‘Thirty Something’, winning clients and doing creative work was fun and exciting. Don Astras had long gained experience and prepared for striking out on his own. After a year, Don had incorporated, hired staff and moved into an office downtown. He also found experienced contractors for design, photography and printing. … [Read more...]
Three High ROI Marketing Best Practices (part 3)
Relating your success stories during the buying cycle to keep the conversations going completes the third or last best practice. It applies to leads not quite ready to buy (50%), as well as those in the funnel (25%). With many B2B products or services, it often takes 6-12 impressions just to understand your offerings. How to nurture leads throughout the buying cycle Why nurture leads? The path … [Read more...]
Three High ROI Marketing Best Practices (part 2)
Getting customers and vendors involved in promoting how well your products or services meet their needs, so your marketing campaigns become more effective and credible, requires complete marketing communications and planning. Our role as consultants is to help clients structure their conversations around finding value and delivering it. Their clients and vendors, in turn will be more than glad … [Read more...]
Why Invest in Demand Generation?
Justify sales and marketing integration Here are four powerful reasons to justify your investment in improving your demand generation, sales process and marketing integration. 1. Unproductive prospecting wastes 25% of total sales time According to IDC’s Technology Marketing and Sales Barometer study, demand generation offers the greatest potential for improving revenues by improving and … [Read more...]
