Tempest celebrates 25th anniversary (1990-2015) In 2006, Tempest clients wanted to grow their businesses by expanding their CRM databases. In order to do that, they would need to become better stewards of their data and use best practices for e-mail marketing. Tempest rose to the challenge by streamlining procedures and hosting systems to meet client needs and achieved the highest profitability … [Read more...]
Start-up and Growth Challenges as a Marketing Agency
Tempest celebrates 25th anniversary (1990-2015) Just like the 90’s show, ‘Thirty Something’, winning clients and doing creative work was fun and exciting. Don Astras had long gained experience and prepared for striking out on his own. After a year, Don had incorporated, hired staff and moved into an office downtown. He also found experienced contractors for design, photography and printing. … [Read more...]
Three High ROI Marketing Best Practices (part 2)
Getting customers and vendors involved in promoting how well your products or services meet their needs, so your marketing campaigns become more effective and credible, requires complete marketing communications and planning. Our role as consultants is to help clients structure their conversations around finding value and delivering it. Their clients and vendors, in turn will be more than glad … [Read more...]
Three High ROI Marketing Best Practices (part 1)
If you are interested in getting the most return on investment (ROI) from your sales and marketing budget, you will want to use these best practices to develop your marketing plan, as well as your marketing communications plan. Really understanding who your best customers are, so you could easily profile others just like them. Getting customers and vendors involved in promoting how well your … [Read more...]
