Improve demand generation In this last installment of the Seven Steps to Grow Your Business from Website to Sales Funnel, learn how to empower your sales reps with a proven demand generation process and hone your content strategy. Many companies already track clicks of links inside marketing e-mails, but to be truly effective, you need to follow these critical steps on an ongoing basis to … [Read more...]
Why Invest in Demand Generation?
Justify sales and marketing integration Here are four powerful reasons to justify your investment in improving your demand generation, sales process and marketing integration. 1. Unproductive prospecting wastes 25% of total sales time According to IDC’s Technology Marketing and Sales Barometer study, demand generation offers the greatest potential for improving revenues by improving and … [Read more...]
Seven Steps to Grow Your Business from Website to Sales Funnel (Introduction)
Uncertain economic times call for business executives to leverage their marketing and sales technology investments. IDC Research shows that the 'best-in-class tech marketing and sales organizations’ outperformed their competitors financially and highly recommends improving lead management and sales support processes. By aligning marketing and sales to coordinate the handoff and collaboration at … [Read more...]
