Tempest celebrates 25th anniversary (1990-2015) By 2011, the CRM industry was disrupted by four technologies – cloud, social, mobile and marketing – contributing to the bulk of interest and investment according to the Gartner Group. In response to these trends, Tempest examined its product portfolio in light of its clients’ needs and evolved as a digital marketing agency. After mastering … [Read more...]
Highest Profitability Servicing Existing Clients (4th Five Years)
Tempest celebrates 25th anniversary (1990-2015) In 2006, Tempest clients wanted to grow their businesses by expanding their CRM databases. In order to do that, they would need to become better stewards of their data and use best practices for e-mail marketing. Tempest rose to the challenge by streamlining procedures and hosting systems to meet client needs and achieved the highest profitability … [Read more...]
Growth Comes with CRM Consultancy (2nd Five Years)
Tempest celebrates 25th anniversary (1990-2015) In 1996, small and mid-sized businesses were clamoring to use Customer Relationship Management systems and laptops to synchronize their databases from the field. In five years, Tempest repositioned itself for growth and improved its bottom line by acquiring more than 100 new clients with over 500 users. Agency offers CRM implementation, consulting … [Read more...]
Three High ROI Marketing Best Practices (part 3)
Relating your success stories during the buying cycle to keep the conversations going completes the third or last best practice. It applies to leads not quite ready to buy (50%), as well as those in the funnel (25%). With many B2B products or services, it often takes 6-12 impressions just to understand your offerings. How to nurture leads throughout the buying cycle Why nurture leads? The path … [Read more...]
Lead Nurturing (Steps 2-4 to Grow Your Business…)
Lead Nurturing require systems, processes and content This blog article continues the demand generation process and content strategy: Importing lead information into your CRM system Determining which leads go to a sales rep or require nurturing Nurturing and literature fulfillment (content based on buying cycle) 2. Import lead information directly into your CRM system for follow-up If … [Read more...]
Touch Points in the Buying Cycle to Enable Sales Reps
Where and when to provide content This blog article will show you the various touch points in the buying cycle to enable your sales reps and take advantage of today’s buyers’ behavior (digital and face-to-face). Use the table below to identify and include interactions that: Support or enable your sales and marketing process Should and can be tracked in your systems, and Become an integral … [Read more...]
