Buyers want to know ‘Why choose you?’ The first step in getting buyers to ask, “Why choose you?” is having prepared a value proposition, or unique selling proposition (USP) before your sales call. We also believe that it should precede the development of all your marketing communications for every target market. Using the diagram below, you need to differentiate between your offerings and those … [Read more...]
Business Improvement Program Goals and Ideas from my CPA
Many young businesses lose sight of their goals, once they become bogged down with working in the business. Bill Morgan, my CPA at Morgan & Morgan, and I have collaborated to help clients to: Prosper and grow (develop long-term potential) Build the business as an asset (strengthen Balance Sheet) Morgan & Morgan CPA’s Seven Step Turnaround Process Organize accounting … [Read more...]
