Tempest celebrates 25th anniversary (1990-2015) In 2001, small and mid-sized businesses were looking beyond just CRM systems. They wanted to transform their organizations, get closer to customers and make their sales teams more effective. Tempest added more consultants, support staff and contractors to keep up with the new client needs. Agency provides change management, CRM and sales skills … [Read more...]
Growth Comes with CRM Consultancy (2nd Five Years)
Tempest celebrates 25th anniversary (1990-2015) In 1996, small and mid-sized businesses were clamoring to use Customer Relationship Management systems and laptops to synchronize their databases from the field. In five years, Tempest repositioned itself for growth and improved its bottom line by acquiring more than 100 new clients with over 500 users. Agency offers CRM implementation, consulting … [Read more...]
Does Your Story Unlock Doors to the C-suite?
Where to begin the conversation How can we focus buyers’ attention on your Value or Unique Selling Propositions (USP) and nurture them with your messages during the buying cycle? We must not only tell the story, we must create tension by using some fear, uncertainty and doubt (FUD) to question the status quo. It is different for each buyer persona. Economic buyers, especially in the executive … [Read more...]
Does Your Value Proposition Differentiate You?
Buyers want to know ‘Why choose you?’ The first step in getting buyers to ask, “Why choose you?” is having prepared a value proposition, or unique selling proposition (USP) before your sales call. We also believe that it should precede the development of all your marketing communications for every target market. Using the diagram below, you need to differentiate between your offerings and those … [Read more...]
Can You Strategically Attract New business with Published Articles?
Establish the criteria important to customers Why is it so important to be acknowledged in your industry or marketplace? Not just because it delights executives, sales reps and customers, but because it effectively builds credibility. Your story or article can take on a life of its own creating interest and preference for your products or services over your competitors. It can help establish you … [Read more...]
Why Invest in Demand Generation?
Justify sales and marketing integration Here are four powerful reasons to justify your investment in improving your demand generation, sales process and marketing integration. 1. Unproductive prospecting wastes 25% of total sales time According to IDC’s Technology Marketing and Sales Barometer study, demand generation offers the greatest potential for improving revenues by improving and … [Read more...]
Lead Nurturing (Steps 2-4 to Grow Your Business…)
Lead Nurturing require systems, processes and content This blog article continues the demand generation process and content strategy: Importing lead information into your CRM system Determining which leads go to a sales rep or require nurturing Nurturing and literature fulfillment (content based on buying cycle) 2. Import lead information directly into your CRM system for follow-up If … [Read more...]
