Where and when to provide content This blog article will show you the various touch points in the buying cycle to enable your sales reps and take advantage of today’s buyers’ behavior (digital and face-to-face). Use the table below to identify and include interactions that: Support or enable your sales and marketing process Should and can be tracked in your systems, and Become an integral … [Read more...]
Seven Steps to Grow Your Business from Website to Sales Funnel (Introduction)
Uncertain economic times call for business executives to leverage their marketing and sales technology investments. IDC Research shows that the 'best-in-class tech marketing and sales organizations’ outperformed their competitors financially and highly recommends improving lead management and sales support processes. By aligning marketing and sales to coordinate the handoff and collaboration at … [Read more...]
