In the second session of Entrepreneurship and Small Business Management * at Aquinas College the Millennials explored feasibility analysis, business model and strategic planning processes with additional guidance from our guest entrepreneur, Tom Senecal of Lasers Resource Inc. Feasibility Analysis and Business Model Can I find a need in the market that I can test with a viable business model? … [Read more...]
Three High ROI Marketing Best Practices (part 1)
If you are interested in getting the most return on investment (ROI) from your sales and marketing budget, you will want to use these best practices to develop your marketing plan, as well as your marketing communications plan. Really understanding who your best customers are, so you could easily profile others just like them. Getting customers and vendors involved in promoting how well your … [Read more...]
Business Improvement Program Goals and Ideas from my CPA
Many young businesses lose sight of their goals, once they become bogged down with working in the business. Bill Morgan, my CPA at Morgan & Morgan, and I have collaborated to help clients to: Prosper and grow (develop long-term potential) Build the business as an asset (strengthen Balance Sheet) Morgan & Morgan CPA’s Seven Step Turnaround Process Organize accounting … [Read more...]
