In the second session of Entrepreneurship and Small Business Management * at Aquinas College the Millennials explored feasibility analysis, business model and strategic planning processes with additional guidance from our guest entrepreneur, Tom Senecal of Lasers Resource Inc. Feasibility Analysis and Business Model Can I find a need in the market that I can test with a viable business model? … [Read more...]
Growth Continues with Business Transformation Services (3rd Five Years)
Tempest celebrates 25th anniversary (1990-2015) In 2001, small and mid-sized businesses were looking beyond just CRM systems. They wanted to transform their organizations, get closer to customers and make their sales teams more effective. Tempest added more consultants, support staff and contractors to keep up with the new client needs. Agency provides change management, CRM and sales skills … [Read more...]
Does Your Story Unlock Doors to the C-suite?
Where to begin the conversation How can we focus buyers’ attention on your Value or Unique Selling Propositions (USP) and nurture them with your messages during the buying cycle? We must not only tell the story, we must create tension by using some fear, uncertainty and doubt (FUD) to question the status quo. It is different for each buyer persona. Economic buyers, especially in the executive … [Read more...]
Does Your Value Proposition Differentiate You?
Buyers want to know ‘Why choose you?’ The first step in getting buyers to ask, “Why choose you?” is having prepared a value proposition, or unique selling proposition (USP) before your sales call. We also believe that it should precede the development of all your marketing communications for every target market. Using the diagram below, you need to differentiate between your offerings and those … [Read more...]
Business Improvement Program Goals and Ideas from my CPA
Many young businesses lose sight of their goals, once they become bogged down with working in the business. Bill Morgan, my CPA at Morgan & Morgan, and I have collaborated to help clients to: Prosper and grow (develop long-term potential) Build the business as an asset (strengthen Balance Sheet) Morgan & Morgan CPA’s Seven Step Turnaround Process Organize accounting … [Read more...]
