Tempest celebrates 25th anniversary (1990-2015) By 2011, the CRM industry was disrupted by four technologies – cloud, social, mobile and marketing – contributing to the bulk of interest and investment according to the Gartner Group. In response to these trends, Tempest examined its product portfolio in light of its clients’ needs and evolved as a digital marketing agency. After mastering … [Read more...]
Tempest Publishes LadyofWheat.com to Honor Ursula Astras’ Fine Art
StudioPress theme and WordPress plug-ins speed website development With the help, encouragement, some coding and advice of John DeUlloa, one of the founders of the site hosting company regiSTAR.com, Don Astras took over the design of ladyofwheat.com in April. Using the Enterprise-Pro theme from Genesis, the site began to take on its current form. Once the outline and content needs were … [Read more...]
Three High ROI Marketing Best Practices (part 3)
Relating your success stories during the buying cycle to keep the conversations going completes the third or last best practice. It applies to leads not quite ready to buy (50%), as well as those in the funnel (25%). With many B2B products or services, it often takes 6-12 impressions just to understand your offerings. How to nurture leads throughout the buying cycle Why nurture leads? The path … [Read more...]
Three High ROI Marketing Best Practices (part 2)
Getting customers and vendors involved in promoting how well your products or services meet their needs, so your marketing campaigns become more effective and credible, requires complete marketing communications and planning. Our role as consultants is to help clients structure their conversations around finding value and delivering it. Their clients and vendors, in turn will be more than glad … [Read more...]
What Does Your Brand Say or Not Say about You?
More importantly, what do your customers say about it? One of the most successful B2B brand building tools is the business case study and testimonial because it tells the world who you are and why that is important to them. Best places to spread your brand According to Marty Neumeier, author of The Brand Gap, a brand is a person’s gut feeling about a product, service or organization. It’s not … [Read more...]
How to Use Buyers’ Digital Body Language to Empower Your Reps (steps 5-7)
Improve demand generation In this last installment of the Seven Steps to Grow Your Business from Website to Sales Funnel, learn how to empower your sales reps with a proven demand generation process and hone your content strategy. Many companies already track clicks of links inside marketing e-mails, but to be truly effective, you need to follow these critical steps on an ongoing basis to … [Read more...]
Why Invest in Demand Generation?
Justify sales and marketing integration Here are four powerful reasons to justify your investment in improving your demand generation, sales process and marketing integration. 1. Unproductive prospecting wastes 25% of total sales time According to IDC’s Technology Marketing and Sales Barometer study, demand generation offers the greatest potential for improving revenues by improving and … [Read more...]
